LA TOMATINA?
GOAL
La Tomatina is the worlds largest food fight festival based in Bunol, Spain. Thousands upon thousands of people make their way from all corners of the world where more than one hundred metric tons of over-ripe tomatoes are thrown in the streets.
My goal for all the assets was to shed light on how absurd the event is. The tone I wanted to set was silly and endearing while still having enough structure in the design system to make the event feel safe and grounded.
LOGO SYSTEM
Primary Logo
Logo System
COLOR PALETTE
Signature red with a darker red for variation. Along with strong accent colors to cut through the amount of red there is.
ILLUSTRATIONS
Due to the variations between illustrations there are specific rules on when to use and how to make new illustrations.
TYPOGRAPHY
